Cookie Policy
Effective Date: 1 March 2026 · Last Updated: 7 June 2026
This Cookie Policy explains how ZARMEDIAGROUP (PTY) LTD (Reg No: 2026/166396/07), trading as Zar Media Group, uses cookies and similar tracking technologies on zarmediagroup.com. It should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognise your device and remember certain information about your visit — such as your preferences or whether you have previously visited the site. Cookies cannot harm your device and do not contain personally identifiable information on their own.
2. Cookies We Use
2.1 Essential / Functional Storage
We use strictly necessary storage so the site can remember your cookie choice. This is implemented using browser local storage (not a third-party advertising cookie).
| Cookie Name | Purpose | Duration |
|---|---|---|
zmg_cookies | Stores your cookie consent choice (accepted / declined) | Persistent (browser localStorage; first-party) |
2.2 Analytics Cookies
We use Google Analytics 4 (GA4) to understand how visitors interact with our website when analytics is enabled. We use Google Consent Mode: until you click Accept on our cookie banner, analytics storage remains denied and GA4 is not allowed to use cookies for measurement in the usual way. After you accept, GA4 may set first-party cookies (such as those listed below) to distinguish sessions and approximate usage. IP addresses are configured to be anonymised in GA4.
If you click Decline, we do not send page-view measurement events to GA4 from our site for your session, and your choice is stored locally so the banner does not reappear.
Technical note: the Google tag script may still be requested when pages load so Consent Mode can be applied; with Decline, analytics storage remains denied and we do not enable our SPA route measurement events described above.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Distinguishes unique users | 2 years | |
_ga_* | Maintains session state for GA4 | 2 years | |
_gid | Distinguishes users within a session | 24 hours | |
_gat | Throttles request rate to Google Analytics | 1 minute |
Google Analytics data may be processed outside South Africa by Google LLC. Cross-border transfers are handled under POPIA Section 72 with appropriate contractual safeguards. For more information, see Google's Privacy Policy.
3. No Marketing or Social Cookies
We do not currently use advertising, retargeting, or social media tracking cookies on this website. Social media links (LinkedIn, Facebook) open external platforms — those platforms may set their own cookies governed by their respective privacy policies.
4. Managing & Disabling Cookies
You can control cookies in several ways:
- Cookie banner: Use the Accept or Decline buttons when you first visit this site. Your preference is saved and the banner will not reappear.
- Browser settings: Most browsers allow you to block or delete cookies. Note that blocking essential cookies may affect website functionality. aboutcookies.org provides browser-specific instructions.
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by GA across all websites.
Note: Analytics cookies and the Google Analytics script are only enabled after you click Accept on our cookie banner. If you click Decline, non-essential analytics tracking remains disabled and the GA script is not loaded. Use Cookie preferences in the website footer to change your choice at any time.
5. Your Rights
Under POPIA, you have the right to object to the processing of your personal information for analytics purposes. To exercise this right, contact us at info@zarmediagroup.com. You may also raise concerns with the Information Regulator of South Africa.
6. Updates to This Policy
We may update this Cookie Policy to reflect changes in technology, legislation, or our practices. The "Last Updated" date at the top of this page will indicate when changes were made. We encourage you to review this policy periodically.
7. Contact Us
- Email: info@zarmediagroup.com
- Phone: +27 68 507 0088
- Address: Cape Town, Western Cape, South Africa